10 Product Title Optimization Strategies That Actually Work

Why Product Titles Matter

Your product title is the first thing shoppers see in Google Shopping results. A well-optimized title can significantly improve your click-through rate and, ultimately, your sales.

Strategy 1: Front-Load Important Keywords

Put your most important keywords at the beginning of your title. Google's algorithm gives more weight to the first words, and many shoppers only see the first 70 characters on mobile.

Bad: "Comfortable Cotton T-Shirt Blue Nike Men's" Good: "Nike Men's Cotton T-Shirt - Blue - Comfortable Fit"

Strategy 2: Include Brand, Color, and Size

These are the attributes shoppers most commonly filter by. Including them helps your products show up in filtered searches.

Strategy 3: Use the Full Character Limit

Google allows up to 150 characters. Use them wisely to include as much relevant information as possible.

Strategy 4: Avoid Promotional Text

Words like "Sale," "Free Shipping," or "Best Price" can get your products disapproved. Stick to factual product information.

Strategy 5: Match Search Intent

Think about what your customers are actually searching for. Use those terms in your titles.

Conclusion

Optimizing your product titles is one of the highest-impact changes you can make to your Google Shopping performance. Start with these strategies and test what works best for your specific products.