Smart Product Segmentation

Labelizer & Product Intelligence

Automatically segment your products by performance. Identify heroes that drive revenue, optimize sidekicks with potential, and eliminate zombies draining your budget.

Your Catalog, Segmented

Most merchants have no idea that nearly half their products are wasting budget.

12%
35%
45%
8%
Heroes
Sidekicks
Zombies
Rising Stars

Understanding Your Product Segments

Each segment requires a different strategy. Here's what each label means and how to act on it.

Heroes

~12%

Your top performers generating the most revenue with the best ROAS. These products deserve maximum visibility.

Recommended Strategy

Increase bids, maximize budget allocation, feature in campaigns

High conversion rateStrong ROASConsistent salesLow CPA

Sidekicks

~35%

Products with potential that need optimization. They're profitable but could perform much better.

Recommended Strategy

Optimize titles, test new images, adjust bids, A/B test descriptions

Moderate CTRDecent ROASRoom for improvementVariable performance

Zombies

~45%

Low performers draining your budget without generating meaningful returns. Time to take action.

Recommended Strategy

Pause or exclude from campaigns, fix issues, or remove entirely

Low/no clicksPoor ROASHigh CPANo conversions

Rising Stars

~8%

Products showing rapid improvement in performance. Early signs of becoming heroes.

Recommended Strategy

Monitor closely, gradually increase bids, invest in visibility

Improving CTRGrowing salesPositive trendIncreasing ROAS

How Labels Are Calculated

Our AI analyzes multiple performance metrics from your Google Ads and Merchant Center data to score each product. The weighted algorithm considers:

Click-through Rate (CTR)25%
Conversion Rate25%
Return on Ad Spend (ROAS)20%
Cost per Acquisition (CPA)15%
Impression Share10%
Revenue Contribution5%

Sample Product Score

CTR Score92/100
Conversion Score78/100
ROAS Score85/100
Overall Score
86/100
Hero

How Labelizer Works

Four simple steps to smarter product segmentation.

1

Connect Your Data

Link Google Ads and Merchant Center to sync performance data.

2

AI Analyzes Products

Our algorithms score each product based on 6+ performance metrics.

3

Labels Sync to Google

Custom labels are automatically pushed to your Merchant Center.

4

Optimize Campaigns

Use labels in Google Ads to create segment-specific bid strategies.

Why Use Labelizer?

Data-Driven Decisions

Stop guessing which products to promote. Let data tell you exactly where to invest your budget.

Precise Bid Strategies

Create custom bid strategies for each segment. Bid high on heroes, low on zombies.

Automatic Updates

Labels sync to Google Merchant Center automatically. No manual work required.

Improved ROAS

Merchants using Labelizer see an average 34% improvement in overall ROAS.

Real Results from Real Merchants

See what happens when you stop wasting budget on zombies.

+34%
ROAS Improvement

Average improvement after implementing Labelizer strategies

-28%
Wasted Spend

Reduction in budget spent on non-performing products

2.1x
Hero Revenue

Increase in revenue from hero products with higher bids

Stop Wasting Budget on Zombies

Start segmenting your products today and see which ones deserve your budget.

14-day free trial. No credit card required.