Save 20% on Every
Google Shopping Click
Join 10,000+ merchants using Prudukt CSS to lower their advertising costs. Same ads, same positions, same performance - just 20% cheaper.
No credit card required · 5 minute setup · Cancel anytime
What is Google CSS?
Understanding how Comparison Shopping Services save you money
The Background
In 2017, the European Commission fined Google €2.42 billion for unfairly favoring its own comparison shopping service. As a remedy, Google was required to allow third-party Comparison Shopping Services (CSS) to compete on equal terms.
How It Works
When merchants use Google's default CSS (called "Google Shopping"), Google takes a margin from every bid. CSS partners like Prudukt don't pay this margin, meaning your bids are worth more in the auction - effectively giving you 20% more buying power.
The Result
Your Shopping ads look identical, appear in the same positions, and reach the same customers. The only difference is you pay up to 20% less for every click. It's free money that most merchants don't know about.
20% margin
deducted
Free Forever for Small Stores
We believe every e-commerce store deserves access to CSS savings, regardless of size. That's why stores with fewer than 100 products can use Prudukt CSS completely free - no catch, no time limit, no credit card required.
- Full 20% CSS savings
- Unlimited impressions and clicks
- Real-time savings dashboard
- No credit card required
- No hidden fees, ever
Set Up in 5 Minutes
No technical knowledge required. Start saving today.
Create Account
Sign up for free in seconds. No credit card needed.
Connect Merchant Center
Grant access to your Google Merchant Center with one click.
Automatic Switch
We handle everything. Your products switch to our CSS automatically.
Start Saving
Enjoy 20% lower CPCs on all your Shopping ads instantly.
Why Choose Prudukt CSS
All the benefits of CSS savings with none of the complexity.
20% Lower CPCs
Reduce your cost-per-click on every Shopping ad without changing anything about your campaigns.
5-Minute Setup
Connect your Merchant Center and start saving immediately. No technical work required.
Zero Risk
Your ads stay the same, your campaigns stay the same. Cancel anytime with no penalties.
All European Markets
CSS savings apply across 20+ European countries including UK, Germany, France, and more.
Free for Small Stores
Stores with fewer than 100 products use our CSS service completely free, forever.
Real-Time Dashboard
Track your savings, impressions, and clicks in real-time through your Prudukt dashboard.
Simple, Transparent Pricing
No hidden fees. No surprises. Just savings.
Free
Up to 100 products
Perfect for small stores just getting started with Google Shopping.
- 20% lower CPCs
- Unlimited impressions
- Real-time dashboard
- Email support
- No credit card required
Growth
101 - 10,000 products
For growing stores ready to scale their Shopping campaigns.
- Everything in Free
- Priority support
- Advanced analytics
- Multi-account support
- Dedicated account manager
Enterprise
10,000+ products
For large catalogs with custom requirements.
- Everything in Growth
- Custom integrations
- SLA guarantee
- API access
- White-label options
Works Across All European Markets
CSS savings apply to Shopping ads in all EU/EEA countries plus UK and Switzerland.
Trusted by 10,000+ Merchants
“Switching to Prudukt CSS saved us €2,400 per month on our Google Shopping campaigns. Same clicks, same sales, lower costs.”
“The setup took 5 minutes and we started saving immediately. There's literally no reason not to do this.”
“As a small store with 50 products, getting CSS savings for free is incredible. Prudukt genuinely helps small businesses.”
Frequently Asked Questions
What is Google CSS?
CSS (Comparison Shopping Service) is a program by Google that allows certified partners to submit Shopping ads on behalf of merchants. Following a 2017 EU antitrust ruling, Google was required to allow third-party CSS partners to compete fairly. Because CSS partners like Prudukt don't pay Google's margin, merchants save up to 20% on every click.
How does the 20% saving work?
When you bid €1 through Google's default CSS, Google takes a margin before entering the auction. When you use a CSS partner like Prudukt, that margin is removed - so your €1 bid is worth €1 in the auction, giving you effectively 20% more buying power.
Will my ads look different?
No. Your Shopping ads will look exactly the same to customers. The only difference is a small 'By Prudukt' text that appears below your ad, which most shoppers never notice. Your branding, images, prices, and positioning all stay exactly the same.
Do I need to change my Google Ads campaigns?
Not at all. Your campaigns, bids, budgets, and targeting all stay exactly the same. We simply change the CSS through which your products are submitted to Google. Your Google Ads account remains unchanged.
How long does it take to set up?
Most merchants are set up within 5 minutes. You just need to grant us access to your Google Merchant Center, and we handle everything else. There's no technical work required on your end.
Is it really free for stores with less than 100 products?
Yes, completely free - forever. If you have fewer than 100 products in your feed, you can use our CSS service at no cost. No credit card required, no hidden fees, no catch. We believe every store deserves access to CSS savings, regardless of size.
What happens if I grow beyond 100 products?
You'll be notified when you approach the 100-product limit. You can then choose to upgrade to our Growth plan at €49/month, or continue with fewer products. We'll never charge you unexpectedly.
Which countries does CSS work in?
CSS savings apply to all EU/EEA countries plus the UK and Switzerland. This includes Germany, France, Netherlands, Belgium, Spain, Italy, Poland, and 20+ more markets.
What happens if I want to switch back?
You can switch back to Google's default CSS anytime with no lock-in periods or cancellation fees. Simply disconnect from Prudukt in your Merchant Center settings.
Is Prudukt an official Google partner?
Yes, Prudukt is a certified Google CSS Partner since 2019. We're fully compliant with all Google policies and are listed in Google's official CSS partner directory.
Start Saving on Google Shopping Today
Join 10,000+ merchants saving up to 20% on every click.
Free forever for stores with less than 100 products.
No credit card required · Set up in 5 minutes · Cancel anytime