No-Code Feed Management

Feed Rules Engine

Transform your product feed with powerful no-code rules. Set conditions, define actions, and let automation handle the rest.

Example Rules

Create powerful rules with simple if-then logic. Here are some common examples.

Title Enhancement
IF brand = 'Nike' → Add 'Premium' to title prefix
Segmentation
IF price < €50 → Add custom_label_0 = 'Budget'
Inventory
IF stock < 10 → Exclude from feed
Shipping
IF category = 'Shoes' → Set shipping = 'Free'
Promotions
IF title contains 'sale' → Add '[SALE]' to title prefix
Data Quality
IF image_url is empty → Use placeholder image
Content
IF description.length < 100 → Generate AI description
Attributes
IF color is empty → Extract color from title

Powerful Rule Capabilities

Everything you need to manage and transform your product feed without writing code.

Visual Rule Builder

Create complex rules with our intuitive drag-and-drop interface. No coding skills needed - just set conditions and actions.

100+ Transformations

Modify titles, descriptions, prices, categories, custom labels, and any other product attribute with powerful built-in functions.

Scheduled Execution

Run rules on a schedule (hourly, daily, weekly) or trigger them based on events like stock changes or price updates.

Preview Before Apply

See exactly how rules will affect your products with a side-by-side preview before making any changes live.

Bulk Processing

Apply rules to thousands of products in seconds. Process your entire catalog without manual work.

Version History

Track all changes and easily revert to previous rule configurations. Never lose your work.

100+ Built-in Transformations

Modify any aspect of your product data with our comprehensive transformation library.

Text Transformations

  • Append text to any field
  • Prepend text to any field
  • Find and replace text
  • Change case (upper/lower/title)
  • Trim whitespace
  • Truncate to character limit

Value Transformations

  • Set static values
  • Copy from another field
  • Mathematical operations
  • Round prices
  • Currency conversion
  • Percentage calculations

Conditional Logic

  • If/then/else statements
  • Multiple condition AND/OR
  • Contains/starts with/ends with
  • Greater than/less than
  • Regular expressions
  • Nested conditions

Data Enrichment

  • Extract values from text
  • Generate from AI
  • Lookup from mapping table
  • Combine multiple fields
  • Split field values
  • Format dates/numbers

Visual Rule Builder

Create rules visually with our intuitive drag-and-drop interface.

Rule Builder - Promotion Title Update
When
sale_priceis less thanprice
Then
Prepend to titlewith value"[ON SALE] "
Preview
Before
Nike Air Max 90 - Blue
After
[ON SALE] Nike Air Max 90 - Blue

Common Use Cases

See how other merchants use Feed Rules to optimize their product feeds.

Optimize for Promotions

Automatically add sale badges, update prices, and modify titles during promotional periods.

Add '[SALE - 30% OFF]' to titles when discount > 25%

Segment by Performance

Use custom labels to segment products based on margin, stock levels, or sales velocity.

Set custom_label_0 = 'HighMargin' when margin > 40%

Ensure Data Quality

Fix missing data, standardize formats, and ensure compliance with Google's requirements.

Extract brand from title when brand field is empty

Dynamic Shipping Rules

Set shipping costs based on product weight, category, destination, or price thresholds.

Set shipping = 'Free' when price > €75
100+
Built-in transformations
50M+
Products transformed
<1s
Rule execution time
0
Lines of code needed

Transform Your Feed Today

Start creating powerful rules in minutes. No coding required.

14-day free trial. No credit card required.